Mediacharge supporting Loxley Colour
Loxley Colour is a UK-based company that produces and distributes art supplies and materials. They offer a diverse range of products including paints, brushes, canvas, paper and drawing materials to cater to the needs of artists, hobbyists, and students. Known for their quality and innovation, Loxley Colour has become a reputable brand in the art industry.
Mediacharge successfully scaled Loxley Colour's B2B business in the DACH region and the Netherlands by leveraging performance marketing channels such as Google Ads, Google Display Network (GDN), and social media channels. They developed targeted campaigns that reached potential customers in these regions, which led to increased visibility and sales for Loxley Colour.
First, Mediacharge used Google Ads to target potential customers in the DACH region and the Netherlands, using keywords related to Loxley Colour's products and services. They then used GDN to display targeted ads on websites that were relevant to Loxley Colour's target audience. These campaigns were designed to reach customers who were actively searching for printing solutions, which led to increased website traffic and ultimately, more sales for Loxley Colour.In addition to Google Ads and GDN, Mediacharge also used social media channels such as Facebook and Instagram to reach potential customers in the DACH region and the Netherlands.
They created targeted campaigns that focused on the unique features and benefits of Loxley Colour's products, which helped to increase brand awareness and generate new business opportunities.Through their targeted performance marketing campaigns, Mediacharge was able to effectively reach potential customers in the DACH region and the Netherlands, resulting in increased sales and revenue for Loxley Colour. The Mediacharge expertise in using a combination of different channels and their ability to target specific audiences were instrumental in successfully scaling Loxley Colour's B2B business in these regions.
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