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Privacy Policy

1. Introduction

Welcome to Mediacharge GmbH (“we,” “our,” or “us”). We take the protection of your personal data seriously and are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with us, or use our services.

2. Data Controller

Mediacharge GmbH
Auenstraße 28
80469 München, Germany
Email: info[at]mediacharge.de

3. What Data We Collect

We collect and process the following categories of personal data:

• Contact Information: Name, email address, phone number, company name
• Communication Data: Emails, messages, and other correspondence
• Usage Data: IP address, browser type, operating system, pages visited, session duration
• Marketing Data: Interests, preferences, engagement with newsletters or ads
• Customer Data: Contracts, billing information, payment history (if applicable)

4. Legal Basis for Processing

We process your data based on the following legal grounds:

• Art. 6(1)(a) GDPR – Consent
• Art. 6(1)(b) GDPR – Contract performance
• Art. 6(1)(c) GDPR – Legal obligation
• Art. 6(1)(f) GDPR – Legitimate interest (e.g., website security, analytics, direct marketing)

5. How We Use Your Data

• To respond to inquiries and provide services
• To improve our website and user experience
• To manage business relationships and contracts
• For analytics and performance monitoring
• For marketing communications (with your consent)

6. Data Sharing and Third Parties

We only share your data with third parties when necessary, such as:

• Service providers (e.g., hosting, CRM, newsletter tools)
• Legal or regulatory authorities when required by law
• Subcontractors and freelancers bound by data protection agreements

All third-party processors are GDPR-compliant and contractually obligated to protect your data.

7. Data Transfers Outside the EU

If data is transferred to countries outside the European Economic Area (EEA), such transfers are made based on appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions.

8. Cookies and Tracking

We use cookies and similar technologies on our website:

• Necessary cookies: Enable core functionality
• Analytics cookies: Help us improve the site
• Marketing cookies: Track engagement with ads (only with your consent)

You can control or disable cookies via your browser settings or our cookie consent banner.

9. Retention Period

We retain your personal data only as long as necessary to fulfill the purposes described or to comply with legal obligations. Typically:

• Contact and communication data: up to 3 years after the last interaction
• Contract and billing data: up to 10 years (as per German tax law)

10. Your Rights

Under the GDPR, you have the following rights:

• Access to your personal data
• Rectification of incorrect data
• Erasure (“right to be forgotten”)
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent (where applicable)
• Lodge a complaint with the Bayerisches Landesamt für Datenschutzaufsicht

11. Data Security

We implement appropriate technical and organizational measures (TOMs) to protect your personal data from unauthorized access, loss, misuse, or alteration.

12. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. The latest version will always be available on our website.

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